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Learning from Lululemon – When Should You Expand Your Offerings?
The WSJ reports that Lululemon, the activewear clothier for women’s yoga apparel is expanding beyond its roots. There’s a lesson in this for business owners. Often times we’re advised to go niche and...
View ArticleHow Business Owners Can Prepare for a Powerful Podcast Interview
For any business owner looking to amplify their exposure, make connections to a larger audience, and create meaningful conversation, podcasts are a great avenue to do so. A relatively new idea for...
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Zoho Marketing Plus Is A Powerful Solution for Total Marketing
Marketing is not easy. So many companies use a variety of tools, apps, sticky notes and Excel to manage their marketing. You’ve got the copywriter, the designer, the brand manager and other people all...
View Article8 Tips to Help You Improve SEO and Attract More Customers
If you’re a small business with an online presence, then you know that SEO is essential in order to be found by potential customers. In this post, we will discuss five ways that you can improve your...
View ArticleLearn to Tell Your Stories, to Help Your Influence Grow
Digital evangelist and and author Vala Afshar, a former key executive for Salesforce, recently noted: “Read to improve your writing. Write to improve your thinking. Speak to improve your storytelling.”...
View ArticleCustomer Relationship Management for Small Businesses: The Benefits of a CRM
What is CRM and why do you need it? CRM is a customer database to help you keep track of customer interactions with your business so you can serve them better. CRM stands for “customer relationship...
View ArticleImprove Your Online Reputation -5 Ways To Build Credibility and Trust
As much as 82% of internet users come across fake negative business reviews online. Seeing as almost 34% of the total market value of the world’s biggest companies depends on their reputation, you can...
View ArticleSmall Innovations Can Make Big Results New Book from Square Execs
The book, Self-Made Boss is your roadmap to help you start, grow and eventually if you wish, sell your business. Lauren Weinberg, CMO of Square, and Jackie Reses, Luna Financial Group and former...
View ArticleIntroverts Can Be Great Speakers. Engagement Is a Must, Not Loud.
Yes, Ramon is loud. An “extrovert”. Often the first to raise his hand. Rarely embarrassed. He’s NOT an introvert. Audiences around the world talk about how “high-energy” he is. One of the questions I’m...
View ArticleHow To Create A Better Pitch Deck
Business owners pitch all the time. We pitch our employees on our ideas. We pitch our future customers and “sell them” work hire us. We even pitch our 3-year-olds to encourage them to eat their...
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